Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. As the gatherer of market and customer data, market research is struggling to prove its value to senior management.
The campaign is called “Have a nice working day – Let’s take a break” and holding open meetings at work places is central to this effort. The union ombudsmen, shop stewards and other activists plan to visit hundreds of work places this year.
The most frequent question after my tour is where to eat nearby. Locals already know to avoid Times Square traps. Passable options include Carmine’s for family-style Italian and Junior’s for cheesecake. Stage Deli and Carnegie Deli are New York traditions since the 1930s, but head to Hell’s Kitchen (a neighborhood, not a devilish restaurant) along Ninth Avenue for affordable, diverse cuisine beyond the glow of chain restaurants.